Sonoma County Pride 2026: lineup & parade route

Sonoma County Pride 2026 invites you to the 41st anniversary of Pride in this Northern California community.

Taking place from June 5-7 in Santa Rosa, CA the festivities span a full weekend with rallies, parties, a parade, and a festival. Nestled in California’s wine country, Sonoma Pride offers a unique blend of small-town charm, progressive spirit, and of course, fabulous wine-fueled revelry.

While specific details are still to be confirmed, every Sonoma Pride weekend is always filled with wine and queer revelry! Here's what you can expect for 2026:

Pride Kickoff with Transgender Rally

Pride Flag Raising: An official flag ceremony kicks off Pride weekend at Santa Rosa’s Courthouse Square. City officials, drag queens, and community members hoist the rainbow flag, honoring decades of progress.

Transgender Rally “For Our Rights!”: First introduced in 2025, a Trans Rally on Friday highlights trans voices and issues, signaling Sonoma Pride’s commitment to the T in LGBTQ. Expect heartfelt speeches and calls to action at Courthouse Square.

Kickoff Party “Shady, Sassy & Scarlet”: A 21+ Pride Kickoff Party at one of the downtown bars sets the tone for the entire weekend. Last year, it was at Shady Oak Brewing and everyone had a grand time.

The Pride Parade

The route runs down Fourth Street starting at Courthouse Square, with step-off at 11 AM. As floats, marching contingents, and classic cars roll through, spectators are encouraged to wear ruby red outfits, turning the city into a sea of rainbows! Last year’s parade paid tribute to trailblazers from Sonoma’s first Pride and incorporated the ruby anniversary theme. The parade emphasizes inclusivity: you’ll see PFLAG families, LGBTQ winery groups, two-stepping cowboys, and maybe even LGBTQ winemakers with a float serving grape juice (wine later, folks!). It’s joyful and community-centric, with thousands watching and cheering.

Immediately after the parade, Old Courthouse Square (the heart of downtown Santa Rosa) transforms into the “Love in the Square” community festival.

Here’s what to expect at this free daytime festival:

Marketplace: Stroll among booths of local vendors and artisans, from LGBTQ crafts to Pride gear. Nonprofits and companies share info and freebies. Sonoma’s sustainability ethos is present: learn about water conservation and recycling at educational booths integrated into Pride.

Food & Drink: Delicious bites from food trucks and local eateries around the square. Being wine country, yes, there will be wine/beer gardens where you can sip local vintages or craft beer. Don’t miss trying the “Pride Pinot” or a glass of Sonoma Chardonnay as you toast to 41 years of Pride.

Main Stage Entertainment: The festival stage rocks with live performances. 2026’s headliner is still to be announced. 

Ruby Ripple Pool Party

To cap off the weekend, Sunday afternoon brings the “Ruby Ripple Pool Party”. Often held at a partnering hotel or Spring Lake Park, it’s an all-ages pool party with DJs and a chill vibe. Sunbathe, swim, and socialize. It's a relaxing, fun recovery day. Tickets may be required if it’s at a resort pool. Check out Sonoma County Pride's website or social media pages for more information.

Where to Stay for Sonoma County Pride?

Sonoma County Pride emphasizes creating an inclusive and accessible event for all, including individuals with disabilities, and ensures a safe and secure environment for everyone attending.

Check out our guide to the best hotels in Napa and Sonoma.